Web design · 4 min read
Website animation that helps people find their way
A practical guide to purposeful website movement: clearer interactions, accessible scroll effects, performance budgets and a useful review checklist.
Notes from the lab
A little curiosity.
A useful next step.
Practical thinking on websites, products and putting AI to work. Start with a question. Leave with something you can try.
Conversion & UX · 4 min read
A practical CRO review for a small business website
Review your website’s offer, proof, enquiry flow and measurement plan. A practical approach to conversion optimisation without invented uplift promises.
Web design & AI · 4 min read
Where AI helps in a website project
Use AI to explore website structure, prototype interactions and review implementation while keeping business facts, accessibility and editorial decisions grounded.
Agents in business · 4 min read
Using Codex in a business: start with one reviewable job
A practical first Codex workflow: choose a bounded task, provide project context, limit access, verify the result and decide what can safely repeat.
Agents in business · 4 min read
Giving Grok Bot a useful business workflow
How to scope a Grok Bot pilot around research or operational preparation, with clear access, source evidence, approval points and a practical definition of done.